Balachandran N S

I help B2B technology and services companies build qualified pipeline, execute account-based marketing strategies, and drive predictable revenue growth.

What I Do

With over 15 years of experience in B2B demand generation and digital marketing, I specialise in IT services, Retail, CPG, and enterprise technology organisations.

Core Expertise

• Account-Based Marketing (ABM) strategy and execution
• B2B lead generation and outbound prospecting
• LinkedIn Sales Navigator, ZoomInfo, HubSpot, Dripify, Salesforce
• Content-led inbound marketing and SEO
• GTM planning for IT services and enterprise accounts

Latest Articles

Practical insights on B2B marketing, demand generation, and marketing technology.